FRACTIONAL PARTNER GTM STRATEGY & OPERATIONS LEADERSHIP

Turn Your Partner Ecosystem Into a Revenue Engine

Scaling partner revenue isn't about doing more — it's about knowing exactly where to invest, and executing with enterprise discipline. I help $10M–$100M ARR B2B SaaS and AI companies do both.

Let's Talk

30 minutes · No pitch · An honest read on your partner motion

Jonathan Shore, Partner Ecosystem Strategist

Experience Built At

Salesforce logoServiceNow logoLumen logo

Enterprise muscle. Right-sized for $10M–$100M ARR companies.

12+ Years

Enterprise Partner-Operator Experience

19% YoY

Growth After Multi-Year Channel Decline

$12M ARR

From a New ISV Motion in Year One

3 Fortune 500

Programs Built, Scaled, Turned Around

Why Shore Strategy

Most Partner Programs Don't Fail From Lack of Effort

Between $10M and $100M ARR, the board expects partners to carry part of the number. But most programs stall the same way: too many partner types, investment spread thin, and nobody willing to say "this motion — not those four."

I spent 12+ years inside Salesforce, ServiceNow, and Lumen building and turning around partner programs with real P&L accountability. Now I bring that focus and enterprise discipline to growth-stage companies, embedded 1–2 days a week.

At a Glance

How I Help

01

When to Bring Me In

  • The board expects partner revenue, but direct reps are maxed out
  • High partner activity and ecosystem noise, but zero attributed pipeline
  • Navigating Salesforce or ServiceNow co-sell without an inside champion
  • Need seasoned partner leadership before justifying a $350K+ full-time hire
See how I engage →
02

What I Build & Operate

  • Partner Strategy
  • Route-to-Market Build
  • Partner Program Design
  • Partner Org Transformation
  • Annual Planning
  • Partner Operations & Cadence
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