Build the Right Program
Partner tiers, incentive models, and routes-to-market designed for how your business actually sells.
FRACTIONAL PARTNER GTM STRATEGY & OPERATIONS LEADERSHIP
Turn Your Partner Ecosystem Into a Revenue Engine
I help Series B–D B2B SaaS and AI companies diagnose what is holding partner revenue back, then build the strategy and operating cadence to scale it.
Book A Call30 minutes · No prep · No obligation
Experience Built At
Enterprise muscle. Right-sized for scale-ups.
15+ Years
Enterprise Partner-Operator Experience
19% YoY
Channel Revenue Growth
$12M ARR
From a New ISV Motion in Year One
3 Fortune 500
Programs Built, Scaled, Turned Around
The Operator Advantage
Enterprise Experience, Applied at Your Stage
I spent 15+ years inside Salesforce, ServiceNow, and Lumen building, scaling, and turning around partner programs with real P&L and board-level accountability.
I now embed 1–2 days a week so growing B2B companies get senior operator judgment without the cost or ramp time of a full-time executive.
When You Bring Me In
If This Sounds Familiar...
Your partners are not meeting expectations. The motion runs parallel to the business, sales does not trust it, and leadership cannot see a clear path from activity to revenue. Here is the work that turns it around.
Activate the Revenue Motion
Co-sell playbooks, shared comp, and deal registration that sales actually trusts.
Instrument the Engine
KPIs, scorecards, and operating cadences that turn partner activity into measurable, board-ready revenue.
The Method
Methodology
Six sequential stages that guide every engagement — informed by 15+ years of building partner ecosystems at enterprise scale.
Stage 01
Ecosystem Assessment & Architecture
Map your full partner landscape — uncover where the real opportunity is hiding and what's blocking growth.
A clear picture of where your ecosystem stands today before we touch anything.
Stage 02
Partner Program Design
Programs built for how your business actually sells — tiered, incentivized, and structured to attract the right partners.
Program architecture partners want to join and that sales actually trusts.
Stage 03
Routes-to-Market Strategy
Define which partner motions — ISV, SI, VAR, GSI, co-sell — drive the most leverage and the playbooks to launch them.
Clarity on where to focus and the operational playbooks to execute.
Stage 04
Organizational Design & Enablement
Align people, structure, and incentives so the partner motion actually works.
The organizational infrastructure to run and scale a partner business.
Stage 05
Operational Execution
Operating cadences, enablement frameworks, and deal registration that turn strategy into pipeline.
A partner program that actually runs.
Stage 06
Scale & Optimization
Performance analytics, coverage models, and continuous iteration that compound quarter over quarter.
Full visibility into what's working and a system that keeps improving.